Today sales is a very good career choice with immense potential for growth. The sales department is extremely important in a company and is the key interface between the company and consumers. In this context, proper trained personnel are essential and the demand for such skilled personnel can only increase with time.

A sales career offers a lot of opportunities for aspiring professionals. Although industrial techniques and trends change, a good sales team will always be crucial for the success of a business. This field is a dynamic and challenging one where one can prosper and be financially well compensated.

An Illustrious Faculty

The Academy has faculty who comprise the best in the industry with highly experienced and knowledgeable personnel from varied industries and across different categories. They are a team of distinguished professionals who have had great expertise in training and grooming successful sales personnel. Their versatile areas of interest, diverse backgrounds, and rich industrial experiences enhance the learning that the students get from them, both inside and outside the classrooms. This ensures that students are exposed to both practical competencies and theoretical frameworks for their all round development.

Eligibility Criteria

Fresh graduates, in any discipline.
Candidates with strong inter-personal skills and high energy levels will be given preference.

Programme Details and Contents

Six month programme during Training period, leading to a Post-Graduate diploma in Professional Selling

• An Overview of Macro Business
• An Understanding of the Contemporary Consumer
• A Perspective on Sales Function
• Role of Marketing
• Product Knowledge
• Role of Sales Personnel
• Sales Planning and Logistics
• Key Competencies of Sales Personnel
• Retail Management
• Distribution Management
• Wholesale Management
• Data Management and Reporting
• Designing Distribution Network
• Supervising Channel Partners
• Field Force Recruitment and Induction
• Basic Finance
• Commercial Management
• Manufacturing
• IT Skills